REDWOOD CITY, Calif.–(BUSINESS WIRE)–August 17, 2022–
Informatica (NYSE:INFA), a leader in enterprise cloud data management, today announced that it is working with La Trobe University in Australia, one of the world’s leading universities, to implement implements Informatica’s Customer 360, a modern, AI-powered, cloud-native SaaS. solution to improve student lifecycle management. This innovative use of the SaaS Customer 360 solution earned La Trobe University an honorary award from Informatica’s 2022 Innovation Awards.
Delivered on Informatica’s Intelligent Data Management Cloud (IDMC) platform, Informatica’s Customer 360 SaaS application enables La Trobe University to simplify, control, manage and govern the data sets related to each student record. With a gold student record in a single 360-degree view, the University can leverage trusted data across the organization to create personalized, targeted communications that match individual student needs and increase engagement with each student.
“Informatica’s Customer 360 enables us to have a single source of truth, a holistic 360-degree view of data that we can trust across our organization for data analysis and insights,” said Anthony Perera, director of data and analytics at La Trobe University. We can have greater peace of mind and not have to worry about data, which frees up our time to take care of more strategic tasks. Additionally, having reliable, high-quality data allows us to optimize our marketing campaign efforts and be even more successful in engaging our students at every stage of their journey with us – from student recruitment, enrollment through graduation and beyond. This reinforces La Trobe’s belief in the pursuit of sustainable practices and innovation.
“The fragmentation of data from disparate systems creates silos of data, making it difficult for organizations to optimize experience and engagements with target audiences across all channels and touchpoints,” said Richard Scott, vice president and general manager of Informatica Australia and New Zealand. With Informatica’s Customer 360 solution deployed on the IDMC platform, the SaaS solution enables La Trobe University to achieve faster return on investment with faster deployment, while empowering data users with the self-service function to access the data they need with broader visibility and consistency that is aligned with business outcomes. This in turn creates a better relationship of trust with students, improves student experience and retention rates through the consistent use of high quality data across the University.
The project will be implemented in phases beginning with Customer 360 to enable a 360 degree view of student data, followed by Reference 360 to manage reference data throughout its lifecycle and data governance for enable compliance with La Trobe University’s data governance policy. The overall implementation will leverage the IDMC platform for data democratization across the organization.
Informatica (NYSE:INFA), a leader in enterprise cloud data management, enables enterprises to realize the transformative power of data. We pioneered a new category of software, the Informatica Intelligent Data Management Cloud™ (IDMC), powered by AI and an end-to-end, cloud-native, cloud-based data management platform that connects, manages and unifies data across any multi-cloud hybrid system, enabling enterprises to modernize and advance their data strategies. More than 5,000 customers in over 100 countries and 85 Fortune 100 customers trust Informatica to drive data-driven digital transformation. Learn more at informatica.com.
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CONTACT: Informatica Public Relations
KEYWORD: CALIFORNIA AUSTRALIA/OCEANIA AUSTRALIA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: TECHNOLOGY MARKETING COMMUNICATIONS SOFTWARE INTERNET UNIVERSITY DATA MANAGEMENT EDUCATION ARTIFICIAL INTELLIGENCE
Copyright BusinessWire 2022.
PUBLISHED: 8/17/2022 7:00 PM / DISK: 8/17/2022 7:02 PM
Copyright BusinessWire 2022.