Higher education marketing and admissions teams seize the opportunity to
engage students and keep them on track
College admissions teams from across the United States meet at Element451 Engage
Summit to improve skills and learn from innovative peers
RALEIGH, North Carolina, July 18, 2022 /PRNewswire/ — Item451 announced today that customer growth has enabled the company to do as much business in the first half of 2022 as in all of 2021.
This record success represents a diverse mix of colleges – large community colleges like Wake-up technology in North Carolina online programs at San Jose State University to public universities like Texas A&M San Antonio to faith-based institutions like Appalachian Bible College in West Virginia.
Each is committed to improving the student experience and keeping learners engaged and feeling valued in a digital world.
Obstacles such as limited budget, staff, and ingrained reactive means of communication are all factors that explain why many colleges fail to build meaningful connections with students. In the USA, dropout rate are around 40% for undergraduates; this segment of the higher education student population is largely low-income and first-generation, four times higher than second-generation students.
To open more doors to previously unreachable students, colleges are using AI and behavioral intelligence to facilitate a highly personalized, student-led engagement experience.
“We are seeing more and more schools making strategic changes to be in front of students with communications based on individual student preferences and needs, not those of the school,” says Todd HeilmanDirector of Customer Success for Element451, who led student enrollment and success operations for over two decades before joining the company.
“Our clients see higher engagement with prospects because our extensive, proprietary database of student engagement behavior optimizes their efforts,” said Ardis Kadiu, CEO of Element451. “This intelligence, combined with advanced marketing and communications automation tools, is a game-changer for how schools can anticipate and meet student needs.”
Element451 customers and the wider higher education community will come together in person and virtually next week for the Engage Summit. The free conference will focus on personalizing the enrollment journey for today’s ultra-savvy, time-constrained learner. Registration is open to all.
Element451 is a leading provider of higher education marketing technology that leverages AI, behavioral intelligence, and marketing automation to help colleges easily and effectively engage college students. today with hyper-personalized communications that increase engagement and admissions success. With Element451, institutions of all sizes can reach, recruit and retain more students by delivering the right message at the right time through the right channels.
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